We started On the Fly in 2006 and things quickly grew.
New Zealand is our home, but we've been adventuring, diving, hiking and fishing for a while now, more than 30 years in-fact. From Antarctica to Key West, the Aleutian Islands to the Cook Islands and most places in-between. During our travels we've come to learn and appreciate the value of top quality gear - and that's what we produce and sell. Simple.
We've taken this experience and sourced or developed what we believe are the absolute best products in their class, to do so we've teamed up with some very clever engineers, designers and manufacturers. Swift gear is designed and developed by the people at the pointy end - not marketers, accountants and sales managers. (Ok, we think those people are important too - we just don't let them get involved in the design process)
The products in our range are second to none, we like 'em - a lot - and we think you will too.