Tips

Startups, this is how design works

Great article on design featuring Dieter Rams Ten Principles of Good Design

Incredible how closely Apples designs resemble Dieters original works for Braun 

Reading next

1956 World Champion Fly Fishing Demonstration - Inspirational!

Apr 3, 2012

Itu's Bones Accepted for the Blue Ocean Film Festival

Apr 19, 2012

Choose the right fly rod

Take our quick quiz and we'll find the perfect fly rod for you!

Find my perfect fly rod

Popular Fly Fishing Gear

Guides Choice

View all
Fly Rod & Reel carry case BagFly Rod & Reel carry case Bag
Backcountry Double Fly Rod & Reel Vault
Sale price$119.95
Sold out
4 weight wt graphite fly rod and fly reel combo 4 weight wt graphite fly rod and fly reel combo
Reference 4wt 480G Fly Rod Combo
Sale price$1,059.95 Regular price$1,354.95
AWARD WINNERSold out
5 weight fly rod combo Epic 590G fly rod, matched with our Backcountry Fly reel, spooled up with an Epic 5wt WF fly line & quality gel spun backing ready to fish!5 weight fly rod combo Epic 590G fly rod, matched with our Backcountry Fly reel, spooled up with an Epic 5wt WF fly line & quality gel spun backing ready to fish!
Reference 5wt 590G Fly Rod Combo
Sale price$1,159.95 Regular price$1,354.95
AWARD WINNERPopular
Epic 590G Carbon Fiber Graphene Fly RodEpic fly rods
Reference 5wt 590G Carbon Fiber Fly Rod
Sale price$895.00
Save $300.00
The Black Mamba fly rod carbon fiber gripThe Black Mamba fly rod carbon fiber grip
The Black Mamba
Sale price$595.00 Regular price$895.00
Fly Tying Tool Kit by EpicFly Tying Tool Kit by Epic
Backcountry Fly Tying Kit
Sale price$199.00

Shop with confidence

Love it or return it

Rock Star support

Secure transactions

Easy returns

Fast worldwide courier

Epic fly rods new Zealand

Proudly Born & Bred in New Zealand

Carbon-neutral shipping with Shopify Planet
Carbon-neutral shipping on all orders
We fund innovations in...
Direct Air Capture
Bio Oil
Mineralization
More info