Our Story

Welcome to the Swift Fly Fishing Company.  

At Swift we believe in producing the very highest quality product we can. We believe buying cheap is a poor investment, it's bad for you, bad for the industry and bad for the planet. Epic fly rods are not only exquisite they are built tough to last a lifetime.
Our goal is that you will be passing your Epic onto your kids.
Let someone else do cheap - we do excellent.

Our Ethos

At Swift we swim against the current, favouring solid design, innovation and original thinking over consumer mass production, fashion and fickle trends.   
We strive to be the very best, not the cheapest nor the biggest.
We pride ourselves on astounding customer service.
Our pioneering approach to design and high quality manufacture set the standard by which others endeavour to follow.


If, like us, you think and fish a little differently, then you've come to the right place.



We are dedicated to building a better quality product here in our studio workshop in Wanaka New Zealand.
Each Epic fly rod is hand crafted as ordered using time honoured techniques and good old fashioned craftsmanship.
Nothing is rushed, no corners are cut - good things take time.
The components we use are superior to any other production rod - our cork grips are exceptional, our patented reel seat will give a lifetime of trouble free service.
We invest more time and material costs in order to produce bespoke fly rods of extraordinary quality.
We believe in quality products built to last.


The company is owned and run by Carl McNeil and Jeanie Ackley, the filmmaking couple that produced award winning films such as Once in a Blue Moon, Casts that Catch Fish and Itus Bones.


Carl is an IFFF Certified Master Fly Casting Instructor and has been fundamentally involved in the International Federation Of Fly Fishers Instructors Program for many years. Serving on the CI examination committee and International testing committee. Carl served as an associate editor for the IFFF's fly casting magazine the Loop and is a recipient of the Presidents Pin award for services to fly casting. He is also a recipient of the IFFF's conservation award.


We've been adventuring, diving, hiking and fishing for a while now, more than 30 years in-fact.  From Antarctica to Key West, the Aleutian Islands to the Cook Islands and most places in-between. During our travels we've come to learn and appreciate the value of top quality gear - and that's what we produce and sell. 
We've taken this experience and sourced or developed what we believe are the absolute best products in their class, to do so we've teamed up with some very clever engineers, designers and manufacturers. Swift gear is designed and developed by the people at the pointy end. Our Epic fly rods have literally changed the way anglers think about high quality fly fishing gear. 
The products in our range are second to none, we like 'em - a lot - and we think you will too.


Epic Team

The Environment.

We are passionate and active environmentalists.  A healthy environment benefits us, our families, our customers and our business. Wherever possible we will reduce waste, produce more efficiently and conduct our business with as low an impact as possible.